Thursday, October 31, 2019

Watch video, discuss and consider the points Essay

Watch video, discuss and consider the points - Essay Example lawyer and possessed economics degree yet he chose to be a distributer in some small shop instead of seeking employment from renowned and well-established corporations like most new graduates do. Even at this stage, he was very philanthropic and used to give back to the community especially to the children who loved candy. As the saying goes, charity begins at home, David Klein was charitable and this probably contributed to the high traffic of customers frequenting the shop. Seeing this, and from the loyalty he had developed from the customers decided to seize the opportunity to introduce a premium price jelly belly. At this point one would describe as having followed one business ethic followed by many believers of laissez faire called self-interest business ethics theory. At the point when he created jelly belly, he was already an aggressive entrepreneur and an opportunist who not only wanted to make profit from a given opportunity but also a visionary business man who was focused at making the best out of himself from available opportunity. He trusted himself to introduce a new product with differentiated and improved quality and market it with success. He observed that the current candy were not naturally cooked and decided to give the idea to a company he was acting as a distributor for its product. The company also agreed and produced jelly belly beans in small quantities for which he sold alongside the other candy in the corner shop he was operating from. Noticing that the jelly belly was trading at relatively very high prices, he invented a plan to dupe the media (print media) to air his story claiming he was making big sales from that. However, this was a necessary evil since it marked the beginning of his blessings. By organizing friends and relatives to frequent the shop at exactly the same time when the media representative was visiting, thus giving the impression of a busy store selling g what customers loved an interestingly false presentation.

Monday, October 28, 2019

The House on Mango Street and A Dream Deferred Essay Example for Free

The House on Mango Street and A Dream Deferred Essay In the short story The House on Mango Street Sandra Cisneros unfolds her childhood memories where she and her family struggled with poor living conditions on the way to their own house, and she seems to suffer from it more than anyone of the family. When one day they finally get the house of their own and her family seems to be ready to settle with it, she continues suffering because its not the house she imagined and built up in her dreams. At that point Cisneros obtains her dream to be fulfilled: she decides that whatever happens, she must have her dream house. Whereas Cisneros talks about a dreams birth, Langston Hughes in his poem A Dream Deferred investigates the destiny of a dream. Predicting what could happen to a dream that is not yet realized, he tries to measure the impact of a dream in our life. At first sight, these two works might seem completely different; however, upon a closer look its obvious that they are closely connected: Cisneros tells us what led her to obtain a dream, whereas Hughes contemplates on continuation of a dreams existence. In The House on Mango Street the author tells us how she found her dream. Her large family had to move all the time in search of a decent place to live. Experiencing what not having her own place is like, moving all the time and being ashamed of her shelters, Sandra Cisneros defines the features of the house of her dream. It has to be not just her own place to live, but also a place that she could be proud of. She describes her dream house: inside it would have real stairs, not a hallway stairs, but stairs inside like the houses on TV; it would be white with trees around it, a great big yard and grass growing without a fence(501). Moreover, she says it has to be the house one I could point to (Cisneros 502). Even though these features are not necessities for living, the authors own dream becomes her necessity to be fulfilled. In A Dream Deferred the author proposes a lot of theories of a dreams destiny: it may calm down, but still exist. In his words, it dries like a raisin in the sun, or crust and sugar over like a syrupy sweet (Hughes); or it may redouble with the time: fester like a sore- and then run (Hughes), and eventually, it may just explode. But one thing he shows he is sure about that dream deferred never dies; he doesnt even  consider such an option in his poem. Sandra Cisneros describes what caused her to build up her dream, whereas Langston Hughes tries to guess the results of any dreams existence. Cisneros doesnt unveil to us what happened to her dream; in contrast, Hughes gives a lot of options. However, upon a closer analysis we might notice that their ideas are quite similar: Cisneros leaves her future on a readers imagination, and Hughes gives the reader a right to chose from options he gave. And what completely unites them is their belief that dream is immortal. Cisneros proves that by her certainty that she has to have her dream house: I knew then I had to have a house. A real house. (Cisneros 502), and Hughes refutes the traceless disappearance of a dream. From millions of childhood experiences there are some that form our dreams. These experiences can be positive, thus, they will play as a role model throughout our life, or, they can be negative then our dream will be imagined ideal for our future. Whatever it is, once dream is born, it will never disappear; it can become almost indistinct, but still, its influence on us is tremendous. Even though both authors leave the question open, they imply similar ideas of dreams importance in ones life and danger of a dream to be deprived of fulfillment. When we read both works, the final decision is not a question for us: we agree with Hughes that dream doesnt extinct and is made to be fulfilled and we know for Cisneros that shell pursue her goal, because the energy of a dream is absolute. Works Cited: Cisneros, Sandra. The House on Mango Street. 40 Short Stories. Ed. Beverly Lawn. New York: Bedford, 2001 Hughes, Langston. A Dream Deferred.

Saturday, October 26, 2019

Case Study of Diagnosis of Neutropenia Patient

Case Study of Diagnosis of Neutropenia Patient A 45 year old physically fit patient was admitted to hospital following several visits to his General Practitioner (GP) where is was complaining of decreased appetite, constipation, fever, chills, headaches, cramping, vertigo and respiratory problems after experiencing some hay fever like symptoms one week ago. He was commenced on Roxithromycin 150mg b.d and his GP ordered blood tests that showed his had neutropenia (low white cell count) (Harris et al 2006, p 1185) and thrombocytopenia (low platelet count) (Harris et al 2006, p. 1704). Two days later he was not feeling any better and the GP ordered a chest x-ray (CXR) which the patient to have bilateral pneumonia he was than admitted to the hospital. This essay will identify important events that took place during the patients admission to hospital and discuss three of these events in detail with contemporary evidence to support the writers discussion. The essay will than look what has been learnt through this case study in relation to future professional practice as a new graduate registered nurse in accordance with the Australian Nursing Midwifery Council (ANMC) competency standards. Day 2 Why did the patient not received oxygen until his saturation got to 70% there is no mention of the treatment plan to or from nursing staff. Later that day the patient was transferred to main ward, the nursing staff raised the issue that the patient needed to be in the intensive care unit (ICU), the patient was reviewed by Respiratory Physician and was decided to not to transfer patient to ICU. This patient required close monitoring due to saturation decrease and as a newly registered nurse we do not have the experience or the time to monitor this patient in a ward environment (ANMC 2006) competency Professional Practice. Patient safety, patient advocacy. Day 5 The patient was noted to be still febrile and was ordered another CXR as the Computed Tomography Scan (CT scan) was not preformed, why had this patient not had the CT scan that was ordered (ANMC 2006) competency Professional Practice. Team communication strategies, chain of command. Later that day it was also noted that the patient had a PR Bleed and a referral was made to the gastroenterologist. No mention of cause or any investigation taken place to assess the PR bleed no blood tests were ordered to determine patients status. Patient advocacy, patient safety. Day 6 Respiratory Physician saw the patient and noted he had severe bilateral pneumonia, possible bone marrow suppression and anaemia of an unknown cause, no communication between medical officers as the patient had a PR bleed the day before and is neutropenic and thrombocytopenic. The Respiratory Physician requested an infectious diseases review. Patient advocacy, conflict management, documentation. Day 7 It was documented again that the patient had low saturations and was febrile. He was seen by the Infectious Diseases Specialist and was ordered more tests and a lung biopsy. The lung biopsy was considered to be of high risk due to the patients condition by a Thoracic Surgeon. If this patient was a high risk why was he not in ICU as requested by the nursing staff? Conflict management, chain of command, patient advocacy. Day 8 The nursing documentation states patient remains very breathless and low saturation is on 12L oxygen via a non-rebreather mask and is still febrile. A BiPAP (bilevel positive airway pressure) was requested to be used the next day but patient was not alive the next day, why was it not used immediately he is on high level oxygen and should have CO2 levels checked by having blood gases taken, a CT scan was ordered of the abdomen as a splenic infarction was suspected. Later that evening the patient was found out of bed with his oxygen mask still insitu but disconnected from the oxygen outlet, why was he trying to get out of bed?, Why was the tubing disconnected was he disoriented due to high oxygen saturations, did he fall out of bed ?, did the tubing need replacing ? This was not documented in the patients notes just handed over to night staff verbally. Patient safety, documentation, team communication strategies. Early Day 9 The night duty staff stated they did not monitor oxygen saturation due to patients request, staff should have explained how important it is for the nursing staff to monitor his oxygen levels, the patient was buzzing several times during night for a urine bottle and to check his oxygen levels, staff gave the patient a urine bottle but left the curtain open, did the patient get up to close the curtains for privacy?. The patient was found on the floor ten minutes later in cardiac arrest, Cardiopulmonary Resuscitation (CPR) was commenced, the arrest team was called and resuscitation continues for 20 and ceased with authority from the respiratory physician. Policy and procedures, Patient safety. First event was that the patient was not placed in ICU as requested by nursing staff. (Patient advocacy) ANMC Competency Standards (2006) Professional practice 1.2 clarifies responsibility for aspects of care with other members of the health care team, recognizes the responsibility to prevent harm. 2.4 Identifies when resources are insufficient to meet care needs of individuals/groups. 2.5 raises concerns about inappropriate delegation with the appropriate registered nurse. The patient has been transferred to the ward after arrangements were made by his GP for admission to hospital following an illness of unknown origin. Tests reveal that the patient has. Bilateral pneumonia. Neutropenia. Thrombocytopenia. Upon presentation it was noted that the patients saturations where low and required 6L oxygen via a Hudson mask and the new graduate registered nurse felt this patient needed to be placed in ICU to receive appropriate care. The newly graduate nurse should have consulted with the with the unit manger about her concerns when the Respiratory Physician refused to place the patient in the ICU this is related to 1.2 of the competency standards by clarifying her concerns and recognizing to preventing of harm to the patient. Patient advocacy is not new to nurses, nurses assume they have an ethical obligation to advocate for their patients (Negarandeh et al 2006). Advocacy can be defined as the act of arguing in favor of something. In terms of nursing, advocacy can be seen as the process we engage in when we speak on behalf of our patients when they are incapable of doing so themselves (Spenceley et al 2006). Advocacy has been described in ethical and legal frameworks and, more recently, as a philosophical foundation for practice (Negarandeh et al 2006). It has also been described in terms of specific actions such as helping the patient to obtain needed healthcare, defending the patients rights, assuring quality of care, and serving as a liaison between the patient and medical officer (ANMC 2005,Code of Ethics), (Spenceley et al 2006). When nurses and new graduate nurses advocate for patients, they face certain risks and barriers associated with the settings within which they work (Negarandeh et al 2006). Therefore, there is always the possibility that attempts to advocate for a patient can fail, and that nurses can experience many barriers when addressing choices, the rights, or welfare of their patients (Negarandeh et al 2006). As a new graduate nurse this was an important event to advocate for their patient as it was quite evident that this patient needed extensive nursing care that is not available in the ward situation, the nurse needed to gather evidence to suppor t their concerns and present it to the Physician and nurse unit manager (Spenceley et al 2006). The second event was why did the patient not attend the requested CT scan (negligence, communication). ANMC Competency Standards (2006) Provision and Coordination of Care 7.1 Effectively manages the nursing care of individuals/groups. It is the registered nurses responsibility to make sure that all tests and orders by the medical officer are carried out. The registered nurse could be seen to be negligent of her duty by not making sure the patient had received his CT scan according to the treatment plan. The legal definition of negligence means breach of duty. Standards of care in nursing generally mean those practices that a reasonably average nurse would use. So a good nurse knows and understands ethics in the medical field and strives to provide excellent quality of care in order to avoid negligence. However, mistakes, which will happen, do not necessarily mean negligence has occurred (Staunton Chiarella 2008). Examples of breach of duty, which may be considered negligent under certain circumstances may include doing something which a reasonably average person would not do, or the failure to do something which a reasonably average person would do, under circumstances similar to those shown by the evidence. It is the failure to use ordinary or reasonable care, (Staunton Chiarella 2008). Inadequate nursing skills or attention to tasks may result in a suit of negligence against a nurse who habitually fails to provide approved standards of care. Such incidents include, but are not l imited to, constant medication errors, failure to follow policy or orders and improper use of equipment (Hughes 2008). The legal review of a nursing negligence requires proof that injury was done, and that it was the result of the nurses care or lack of. Negligence refers to the act of doing something or refraining from doing something that any other reasonable medical professional would do or refrain from doing in a similar situation (Staunton Chiarella 2008). It goes without saying that every situation is different, and that is where the law becomes somewhat cloudy. However, when reviewing a nursing negligence case, assumptions and circumstantial evidence are taken into account to determine if there was negligence (Staunton Chiarella 2008). There are five main elements in a nursing negligence, and all elements must be proven in order for a case to be valid. If one or more of the elements is not present, the case may be hard to prove, (1) the nurse had a duty to perform, (2) the appropriate care was apparent in the situation, (3) there was a breach or violation of care, (4) there was an injury proven to result from the nurses negligence, and (5) there is proof that damages occurred as a direct result of the situation (Staunton Chiarella 2008). New graduate nurse should know and practice the professional code of conduct for nurses in Australia, this standard cover all standards by the ANMC (ANMC 2005, Code of Professional Conduct for Nurses in Australia). The third event was why was there no documentation on the patients incident on the 13th February day 8. (Legal documentation, communication) ANMC Competency Standards. Collaborative and Therapeutic Practice 10.1 Recognizes that the membership and roles of health care teams and service providers will vary depending on an individual/group needs and health care setting, 10.2 Communicates nursing assessments and decisions to the interdisciplinary health care team and other relevant service providers. Professional Practice 1.1 Complies with relevant legislation affecting nursing practice and health care. In todays health care system, delivery processes involve numerous patient handovers among multidisciplinary team members with varying levels of educational and training (Hughes 2008). Changes to the nursing models of care have resulted in alteration to communications between health professionals for example patient allocation, all patient care remains the nurses responsibility, in team nursing the responsibility is shifted to the team manager (Fernandez et al 2010). During the course of a 3-day hospital stay, a patient may interact with 30 different employees, including physicians, nurses, technicians, and others (Hughes 2008). Effective clinical practice involves many instances where critical information must be accurately communicated, patient handovers, medication orders, follow up tests are some exapmles (Hughes 2008). When health care professionals are not communicating effectively, patient safety is at risk for several reasons: lack of critical information, misinterpretation of information, unclear orders over the telephone, and overlooked changes in status (Hughes 2008). The transfer of essential information and the responsibility for care of the patient from one health care professional to another is an important component of communication in health care (Hughes 2008). Introduction, Situation, Background, Assessment, Recommend (ISBAR) is good effective communication tool for handovers (Jacques et al 2009).An effective handover supports the transition of critical information and continuity of care and treatment (Hughes 2008). Ineffective communication is a leading cause of preventable patient injuries, wrong medication events and patient death (Fernandez et al 2010). Documentation is a legal requirement to nursing, it must show the patients condition, decisions made about nursing care, objective observation of patient and any events that have taken place during that nurses shift and documented as events occur (Jefferies et al 2009). Nursing documentation must comply with the legal requirements such as it must be legibly written, identify the patient, 24hr clock used to identify when the report was written, signed with name and designation, incorrect entries must have a single line through them and initialed next to entry with written in error, do no t make entries for other nurses, use only approved abbreviations and leave no blank lines between entries (Jefferies et al 2009, p. 121). As a new graduate nurse it is extremely important to document all events that occur during your shift, it is also important as an experienced nurse. New graduates should always back up their decisions and document why they managed the patient care that way using evidence base practice and policy and procedures of the facility. What the writer has learnt for their future practice is always document everything that is factual and relevant information as soon as possible, this is a legal requirement of nursing and if you need to go to court you will be able to defend yourself with full comprehensive nursing documentation. Documentation is a hard copy of the patients events and the whole multidisciplinary team can read them and there will be no confusion, misinterpretation. Advocating for patients is important as with this case if the nurse had advocated for the patient he may have had a better chance at survival and received the extensive nursing care he needed. If you are not happy with a result go further to resolve the situation to ensure a safe outcome for your patient. Do not operate outside your scope of practice this could lead to breach of duty of care and negligence, nursing today is considered to be a professional occupation and knowing the competency standards and follow policy and procedure is an expectation. Becoming a registered nurse is a huge responsibility, it is one that the writer will embrace and except whole heartedly. This is just the beginning and the writer is looking forward to the very exciting future and helping people thought difficult and challenging times of their lives. Conclusion There were many important events and communication errors thought out the patients care. The three main issues identified by the writer where patient advocacy, negligence of care, communication/documentation. Patient advocacy is an important role for nurses. New graduate nurses need to develop these skills and seek out assistance from more experienced nurses to help advocate with them. There are many issue with negligence and sometime hard to prove, but if the new graduate nurse follows policy and producers and the ANMC competency standards they should have confidence in their practice as a newly qualified registered nurse. Documentation is a requirement both legal and professional in nursing, accurate, comprehensive nursing documentation has the relevant information for all multidisciplinary members to comprehend. Communication with all members of staff can be difficult as there as many health care professional with varying levels of educational and training. Ineffective communicati on is a leading cause of preventable patient injuries, wrong medication events and patient death. This case study has displayed the importance of these events and has assisted the writer for future practice.

Thursday, October 24, 2019

rave culture Essay -- essays research papers

Rave Culture What is a rave? Raving is a highly subjective experience. One person's best rave is another person's worst. Any attempt to analyze rave culture must recognize the highly personal factor of the experience. Author Daniel Martin defines a rave as â€Å"a long period of constant energetic and stylistic dancing exhibited by a large group of people in a hot, crowded facility providing continuous loud House music and an accompanying strobe lit psychedelic light show† . Since the beginning of this culture there has been much controversy on the legality of what goes on in the scene. Through the history, music, people, spirituality we are introduced to one of the newest things affecting pop culture today. Rave culture can be traced back to Native American religious ceremonies. It can be traced back to anarchist revolutions in Italy and France. It pulls energy from many different directions. It had its origins in Chicago and Detroit disco clubs and gay dance clubs. England and America traded musical influences back and forth during the late seventies-early eighties until techno finally started to be formed. The actual rave movement, however, combining this new music with dancing, occurred in England. At almost the exact same time, raves started popping up in Manchester and Ibiza, a noted English vacation spot, in late 1987 and early 1988. At this same time, the rave phenomenon was taking hold in Germany, most notably in Berlin. The popularity of raves grew in both countries, and soon the intimate all-night dance parties were drawing thousands of kids. The first U.S. raves were held in San Francisco, long noted for its liberal and psychedelic culture. From here, they moved to Los Angele s and the rave scene was born in California. The rave scene that was born in America was one of complete illegality. It began when Frankie Bones, a New York native and one of the U.S. DJ’s that was spinning in England, saw that the scene was moving into America, and wanted to bring it to his hometown of Brooklyn. He started a series of parties called Stormrave in early 1992. The parties started out small, 50-100 kids, and Frankie resorted to projecting videos of the massive raves in England to show kids what it was all about. It was during this period of Stormraves that many DJ’s made their debuts. The music at a rave is techno, primarily electronically created music that gener... ...rable and strangers become people to be loved. It was a perfect fit with the happy family that the rave scene was trying to create. There is a tangible energy that goes along with dancing to extremely loud beats with hundreds of other people. Raves are a shared experience. A sense of unity often develops among ravers, in which, personal creeds, race, gender, age, sexual preference and everything else that our society places so much emphasis on simply fades into the background. At a rave when everyone is dancing you experience a feeling of collective organism and I think people that have had this experience view the world differently afterwards. Another phrase commonly thrown around in circles of ravers is that of PLUR, which stands for Peace, Love, Unity and Respect. In many senses, PLUR is the dogma that ravers believe in. References: Jordan, Joel. Searching for the Perfect Beat. New York: Watson-Giptil Publications, 2000. Martin, Daniel. â€Å"Power Play and Party Politics: The Significance of Raving.† Journal of Pesch, Martin. â€Å"Techno Style.† Zurich: Edition Olms, 1998. Redhead, Steve, ed. Rave Off: Politics and Deviance in Contemporary Youth Culture. Aldershot: Avebury, 1993.

Wednesday, October 23, 2019

Franchise Support

UNIVERSITI MALAYSIA SABAH BG33303 PENGURUSAN PEMASARAN FRANCAIS Chapter 20 Summary NAME| MATRIX NUMBER| Safrina bte Ahmad Shah| BB10110567| Julianne Wing| BB10110274| Mohammad Harith b. Elias| BB10110334| Norhanim bte Hj. Yasin| BB10110442| Norhafizah bte Kasman| BB10160784| Ching Siok Chun| BB10110093| Franchise Support Constructive support of franchise is important for effective operation and overall success of the franchise system. Franchise support of franchises is important because it will develop and maintain sufficient and improve communication skills between the franchisee and franchisor.The franchise support service will ensure profitability, self-employment, striving to be successful, opportunity for growth, and a success or failure story. Opportunity to earn profit is the major driving force for people to start a franchise business. Franchise service support act as an intermediaries in between the franchisor and franchisee in providing training, suggestions to maintain str ong sales and improve profit margin to the franchise business. Regarding the self-employment matter, this franchise support service provides methods, programs, and suggestions for improving and assists in solving problem.In order to become successful in the franchise business, the franchise support staff should offer praise, encouragement, and instruction to the franchisee because working in the positive environment will ensure success to the franchised business. Franchise support services help franchise business to grow by introducing new product and services, marketing techniques, and carefully planned promotional campaign will help franchisees to keep a positive outlook on the business and continue to look for alternative to expand business and increase profit margin.The success or failure story of the franchise business is determined by the management team on how they manage their business properly. Getting the right employees with good discipline, giving good hospitality servic es, working environment is comfort and relaxing, and others show that the franchise supports service assists them in order to maintain the high standard of the franchise system and vice versa. COMMUNICATION As we know, communication is very important factor in daily business activities.Communication involves individual or group in particular businesses. In franchising, a good communication process is very important for the franchisor and the franchisee. Information system that been used by franchise system should be clearly and easy to link with other function and decision making as well. The more effective the communication, the more effective the supervision. There are several communication tools that are typically been used to deliver the information First is telephone.It is highly effective mode of communication, because it is more faster and get 2 way communication. Telephone contacts are important to keep the franchisee informed about the plan and activities for parent company , to evaluate franchise performance of record and also to let the franchisee know what assistance to expect from the franchisor. Phone contact can be set up in many ways, such as through planned telephone calls. These actually to develop interrelationship between franchisor and franchisee in order to retain the support between them.Usually planned calls are to discuss the sales level, product and service support, promotional plans and also to raise any questions given by the franchisee. Second are spontaneous telephone calls. It is actually to boost the morale and feelings of interdependence of the franchisee and the franchisor These kind of calls actually can help the franchisor to understand the immediate concerns of the franchise, get a feel for the franchisee’s general attitude over time and determine if there is nything the parent company could or should be doing over and above the regular services its providing. While the third one is conference calls. These calls being conducted by contacting several franchisees at the same time. Letter or earlier phone contact should be prearranged to ensure the attendance of franchisees within a district area or region. These calls usually to inform the franchisee about the current plan of franchisor such as promotional activities, new product and services, and new contest or customer relation project.Another communication method is internet websites. It helps people to get connected with other people around the world. Same goes to franchise, all business activities can be conducted through internet such as processing orders from suppliers and channel members and do promotion. For franchise, it can expand internet into intranet where it allows the franchisees to access their information system by using secret password. By this way, franchisees can read the report and also any updated issues or activities provided by the franchisor.Chat room is available for them to do the conversation and discussion about certa in issues. Moreover, franchisor and franchisee also can work together through extranet, where they can make their order after review the supplier’s products. Next is email. Email is more convenient to use in order to send any documents or messages to other functional members, suppliers, staffs, different companies, family member and also between franchisor and franchisee. This is because, email can save their costs and required less time compared to other communication methods.Through email, the messages can deliver faster to the other parties and also get their feedback. Moving on to the next communication tool is mail contacts. Mail contacts are mails that are in forms of newsletters and activity reports that are distributed for the purpose of providing instructions, supplying advertising, promoting materials and discussing any legal matters that arises. In other words, mail contacts communication are follow-up information that are resulted from conference calls, issues or questions raised by franchisee, spontaneous calls or suggestions for advertising promotions.These letters are sent by sales manager or the president of the franchise system all for the purpose of assuring a continuing support and service from the main office. Last but not least are visits. Visits are one of the communication tools that come in the form of personal, support-service and training visits. Personal visits are very important to a franchisee when it is especially done by a representative of the main franchise home office such as the president, vice president, franchising directors and many more.Personal visits can be known as an excellent public relations tool which is effective for solving and addressing problems that may arise from the company. Whereas for support-service visits, the purpose of these visits are for helping and aiding the franchisee in order to resolve the problems in its operations by providing hints in dealing with the rapid change in competitive condit ions. As for training visits, it is where visits are made by home office staffs that are involved in the preopening and grand opening training of respective franchises solely for the purpose of the value of royalty fees being returned to the business.FRANCHISEE TRAINING To developing a training operation involves three major actions by a franchisor: designing and implementing a training unit or function, establishing a training location, and developing the training program, including the philosophy, learning and skills to be achieved and the methods to be used in providing the training. Usually a person who was in charge of training program has experience in each major function.There are two critical requirements that must be met by anyone put in charge of a franchisee training program: The person must have knowledgeable about effective training process and must have both depth and breadth of understanding of the operational needs and characteristics that will ensure success in the particular franchised business that necessary because need to be able to incorporate into training program (1) production/operations methods of the franchised business, (2) accounting, marketing and personnel practices and (3) effective methods of developing and maintaining constructive franchisor-franchisee relationship.Training function was important to continuity and growth of the franchisee system, the head of training is part of the upper management of the organization. The center is the original location of the franchisor that can locate almost everywhere or can locate regionally. Example insurance company that provided located for training program in their regional in headquarters. It’s because to enhance their control of the training process and ensure continuity of subject matters to be presented.Training program usually will take at least five days long and may last for up to two months and vary considerably from one franchise system also provided that vary in lengt h, complexity, and subject matter. This training will teach the franchisees and other employees the skills necessary for them to more successful in this business. The objective for training is the skills to be learned, and the training methods to be utilized are carefully put together. From the book or manuals the franchisees can learn the business rather than be taught.Franchisor also provided lectures, group discussions, situational problem analysis, and an independent, hands-on performance under the guidance of experienced trainers was the best business. Other than that the focus in this program is self-application through actual performance of operational required within the franchised system, whether the training takes place in a training center or on the job at the franchisees own franchised business. Three major component of franchisee training:- ) Preopening Training ( Formal ) Preopening training was a first general franchisee training that we will explain. Usually preopeni ng was the most intensive training period. Most franchised require one week or 300 hours of opening training. For preopening the training will consists in classroom that include planning the franchised business, hiring, purchasing, merchandising, advertising, business management, cash and inventory control, and production/operational methods.Franchisees have the opportunity to meet three and twelve or limited number of franchisees to discuss their expectations, desires, strengths, and worries with other franchisees as the individually and collectively anticipate running their own operations. After meet for the training franchisees will feel the advice was very helpful in developing loyalty to the franchise system, creating individual within the franchise organization, and learning or improving skills of operations for the franchise.Manual for the operations usually include finance, operations, marketing, management, and service/production. Will include audio or videotapes, that can descriptions of all franchise operations and usually include operating procedures suggested or required by the franchisor. A manual was an important thing to both franchisor and franchisees because franchisor not only offers a training approach, but also affords protections incase any dispute or questions arises regarding appropriateness of methods used in training franchisees.But for franchisees, the information they need to know on order to function effectively within the business environment of the franchisor was in the manuals. Lastly, references was already provides to refresh the memory or to solve some problem that arises during a workday. 2) Grand Opening Training ( On-site ) For the grand opening of a franchised business, most franchisor sent either the training manager or a member of the training unit to work with the new franchisee. Grand opening training consists of one to two weeks of in-depth work experience in which the trainer assists the franchisee with grand openin g of business.They are trains the staff in operating procedures associated with service/production, finance, marketing, and operation. The franchisor representative often stays with the franchisee until the newly opened unit is running smoothly, which may take from several days to several weeks. The length of time can vary considerably as a result of the normal difficulties of any grand opening or because of unexpected problems or complexities. For the service-oriented businesses, franchisors provided between two and seven weeks from the time the training begins to the actual grand opening business.This period includes one to three weeks of intensive training at headquarters as well as one to three weeks on on-site training to prepare for forthcoming grand opening. At the time of grand opening, the franchisor representative stays with the new franchisee for the first full week of operation. In this way help both parties, franchisor and franchisee in builds a good business relationsh ip, as the evidence of franchisor commitment and as a return, hopefully earning loyalty, enthusiasm, and team spirit from the franchisee. ) Continuing Training Program ( Postopening ) Some franchisors provide training at quarterly, semiannual or annual meetings between the franchisor and franchisees. Others hold seminars on specific topics of current interest to franchisees as the need arises. Most of the national or international franchise systems provide a regular schedule of training at their headquarters or at the site of the franchisee requesting the training.The training is given during the regular weekly or monthly visit by the field representative to the franchise site and addresses such areas as quality control, financial or accounting methods, advertising or marketing developments, or new methods, equipment, or products and services being introduced by franchisor. There are some franchisors are provided specialized training and advice to some franchisees. In example, a fra nchisee who has a territory that appears ripe for expansion may receive training in location analysis, market analysis, lease negotiation and construction services.There are many franchising firms provide ongoing training to their franchisees and the employees of the franchisees. Ongoing training varies widely from franchisor to franchisor and from industry to industry. Regional and national meetings for franchisees are often loaded with training opportunities such as marketing updates, industry trends, new product and service developments, franchisor policy and procedure changes, or informal exchanges of ideas among franchisees themselves or between franchisors and franchisees. The most important role in the delivery of continued training is field representative.They often work directly with the franchisee at the business site, providing expert counsel, giving on-the-spot management and operational suggestions, providing instructional video or audio materials for the franchisee and employees and serving as a channel for sharing new ideas that a developing across the franchise system. Ongoing training is the primary method for most franchisors to initiate new products or services into the franchise system and also as the ideal vehicle for transferring the knowledge and skills required to keep the franchise system be more efficient.

Tuesday, October 22, 2019

How to Conjugate the Verb Sentire in Italian

How to Conjugate the Verb Sentire in Italian To hearTo feelTo senseTo seeTo smellTo tasteTo call What to Know About â€Å"​Sentire† It’s a regular third  conjugation verb, so it follows the typical -ire verb ending pattern.It’s a transitive verb, so it takes a direct object.The infinito is â€Å"sentire†.The participio passato is â€Å"sentito†.The gerund form is â€Å"sentendo†.The past gerund form is â€Å"essendo sentito†. INDICATIVO/INDICATIVE Il presente io sento noi sentiamo tu senti voi sentite lui, lei, Lei sente essi, Loro sentono Ad esempio: Lo senti quel profumo? È meraviglioso! - Do you smell that scent? It’s amazing! Il passato prossimo io ho sentito noi abbiamo sentito tu hai sentito voi avete sentito lui, lei, Lei ha sentito essi, Loro hanno sentito Ad esempio: Abbiamo appena sentito un rumore di sotto! L’hai sentito anche tu? - We just heard a noise downstairs! Did you also hear it? L’imperfetto io sentivo noi sentivamo tu sentivi voi sentivate lui, lei, Lei sentiva essi, Loro sentivano Ad esempio: Da bambino quando sentivo il profumo di gelsomino, sapevo che la mamma era vicina. - As a kid whenever I smelled jasmine, I knew my mother was nearby. Il trapassato prossimo Io avevo sentito noi avevamo sentito tu avevi sentito voi avevate sentito lui, lei, Lei aveva sentito essi, Loro avevano sentito Ad esempio: Aveva gi sentito le notizie quando Marco gli ha telefonato. - He had already heard the news when Marco called him. Il passato remoto io sentii noi sentimmo tu sentisti voi sentiste lui, lei, Lei sent essi, Loro sentirono Ad esempio: Non sentà ¬ mai cià ² che dissi.   - He never heard what I said. Il trapassato remoto io ebbi sentito noi avemmo sentito tu avesti sentito voi aveste sentito lui, lei, Lei ebbe sentito essi, Loro ebbero sentito TIP: This tense is rarely used, so don’t worry too much about mastering it. You’ll find it in very sophisticated writing. Il futuro semplice io sentir noi sentiamo tu sentirai voi sentiate lui, lei, Lei sentir essi, Loro sentano Ad esempio: Non ci crederà ² finchà © non lo sentirà ² da lui. - I won’t believe it until I hear it from him. Il futuro anteriore io avr sentito noi avremo sentito tu avrai sentito voi avrete sentito lui, lei, Lei avr sentito essi, Loro avranno sentito Ad esempio: Avrai sentito parlare molto del suo nuovo fidanzato. - You must have heard a lot about her new boyfriend. CONGIUNTIVO/SUBJUNCTIVE Il presente che io senta che noi sentiamo che tu senta che voi sentiate che lui, lei, Lei senta che essi, Loro sentano Ad esempio: Voglio che Marta si senta sicura. - I want Marta to feel safe. Il passato io abbia sentito noi abbiamo sentito tu abbia sentito voi abbiate sentito lui, lei, Lei abbia sentito essi, Loro abbiano sentito Ad esempio: Immagino abbiate sentito le notizie, vero? - I guess you all have heard the news, right? L’imperfetto io sentissi noi sentissimo tu sentissi voi sentiste lui, lei, Lei sentisse essi, Loro sentissero Ad esempio: Non volevamo che si sentisse sola. - We didn’t want to her to feel lonely. Il trapassato prossimo io avessi sentito noi avessimo sentito tu avessi sentito voi aveste sentito lui, lei, Lei avesse sentito essi, Loro avessero sentito Ad esempio: Non sapevo che ci avesse sentito parlare della festa. - I didn’t know he heard us talking about the party. CONDIZIONALE/CONDITIONAL Il presente io sentirei noi sentiremmo tu sentiresti voi sentireste lui, lei, Lei sentirebbe essi, Loro sentirebbero Ad esempio: Se fossi in te, sentirei tua madre. - If I were you, I’d call your mom. Esempi: Il passato io avrei sentito noi avremmo sentito tu avresti sentito voi avreste sentito lui, lei, Lei avrebbe sentito essi, Loro avrebbero sentito Ad esempio: Se lui fosse arrivato due minuti prima, avrebbe sentito il mio segreto. - If he had arrived two minutes before, he would have heard my secret.

Monday, October 21, 2019

Free Essays on John Locke

John Locke, the English philosopher of the 1600’s main thesis was that men could rule themselves in an orderly and judicial way if given the opportunities. This philosophy portrays men who are created in God’s image as rational and fair, who will do justice according to a prescribed set of rules. This theory put the power of governing in the hands of those to be governed. Thomas Hobbe’s philosophy was starkly different for the main reason that he believed people were subjects and needed to be shown the difference between right and wrong and needed to be ruled instead of governed by their own elected officials. This theory discounts the innate goodness that Locke described to men, which was derived from God. Locke believed that people could be trusted to treat each other fairly while on the other hand; Hobbes believed people would destroy each other if given the correct circumstances. The philosophy in which I think would work better is that of John Locke. The reason is two fold. Firstly, I believe people have the ability to be rational and nonjudgmental when it comes to matters of judicial importance. One example is trial by a jury of your peers. This is a fundamental tenant of civilized society. The second reason is John Locke’s philosophy is better in the respect that people have faith in a government that is of their choosing as opposed to a government that is imposed on them. The people would be more willing to sacrifice for a government they choose than on that has been forced onto them.... Free Essays on John Locke Free Essays on John Locke John Locke John Locke was one of the greatest philosophers in Europe at the end of the seventeenth century. Locke grew up and lived through one of the most extraordinary centuries of English political and intellectual history. Locke was a great Philosopher and a social political theriost that argued that we people can only know ideas, sensations of our ideas, and quality. There are two types of qualities Locke argued primary and secondary. Locke also insisted that we are born into this world as tabla rasa, or blank sheet until experience in the form of sensation provide the basic materials of simple ideas out of which most of our more complex knowledge is constructed. We are all born with a clean slate and we go through life conceiving ideas, and making choices. Locke had taken some of his own ideas and pulled some from Rene’ Descates another brillant philosophers of this time. First Locke argued we as people can only know ideas. Locke describes innate ideas as some primary notions. Things that were stamped in the Mind of Man, which the Soul receives when a person is first convieved. Locke rejects the claim that we have innate ideas of God, identity or impossibility because if we did then all childern and idiots would be able to conceive them to. Locke argued that we had two types of ideas one was simple ideas created by our interaction with sensible qualities in things of the sensible world, and simple ideas developed out of our observations concerning the operations of our mind. Locke, although he made a number of remarks these two ideas, he did not explain how it was that sensations excite ideas in the mind. He only states that God produces in us the capacity for doing so. Another thing Locke argues is the fact that we could never know perfect or think of perfect with out some kind of perfect being put in our mind as an idea, which he borrowes f rom Descartes. So basically Locke did not agree with innate ideas, to m... Free Essays on John Locke To Whom It May Concern: My name is John Locke, the year is 1672, The Enlightenment Era if you will, my friend Anthony "Ashley" Cooper who has been known as the first Earl of Shaftesbury, a Lord of the realm was just appointed the Lord Chancellor and he has given me the opportunity to become very influential and serve as the secretary of a very powerful board. I have accepted this offer only because this was a payment for a medical service that I had provided for the Lord. I enjoy being called â€Å"Dr. Locke† which makes me wish that I would have finished my studies of medicine. I appreciate the concept of learning and although this is true I feel more comfortable being viewed as a philosopher writer rather than an educator. The period of time is very interesting, political fortunes shift in and out which has sent Shaftesbury to Tower many times. I don’t subscribe to the Divine Right Theory of the law so I am forced to eliminate myself from this situation by escaping these surroundings. I am leaving to learn abroad in France and Holland until the political foes are over or until they don’t affect me as much. Don’t get me wrong I defend the intention that government rests on popular consent and rebellion is permitted when government undermines the ends for which it is established, meaning that the protection of life, liberty, and property are the essential items that the government must provide and protect. Public welfare is what makes the government necessary; this belief is established in my book Two Treatises of Government. An important philosophy, worth mentioning, that I have come up with over the years is that in order to achieve the ends man gives up, in favor of the state, a certain amount of his personal power and freedom. This philosophy is something that I stand by. I also believe that man must provide for themselves a time for refreshment. A man’s production levels increase tremendously when they are given the opport... Free Essays on John Locke The idea of consent is a key element in the works of John Locke and Jean-Jacques Rousseau. In the â€Å"Second Treatise of Government,† Locke puts forth his conception of the ideal form of government based on a social contract. As Locke develops his theory of consent, he also incorporates theories of political obligation on the part of all citizens of his state as well as his theory of revolution and the conditions under which rebellion is permissible. Though Locke may appear to have explored the notion of consent completely, there are some problems with his theory that weaken its impact. (Kant vs. Locke on the Right to Rebel) John Locke powerfully details the benefits of consent as a principle element of government, guaranteed by a social contract. Locke believes in the establishment of a social compact among people of a society that is unique in its ability to eliminate the state of nature. Locke feels the contract must end the state of nature agreeably because in the state of nature â€Å"every one has executive power of the law of nature.† Therefore, Locke maintains that a government must be established with the consent of all that will â€Å"restrain the partiality and violence of men.† People must agree to remove themselves from the punishing and judging processes and create impartiality in a government so that the true equality of men can be preserved. (Groundwork of the metaphysic of morals.) The importance of freedom and security to man is the reason he gives consent to the government. He then protects himself from any one partial body from getting power over him. He can appeal to a higher authority in his community once the consent of the people sets up a judiciary. With consent to government, men still have the liberty to follow their own will in matters where the law does not dictate otherwise. Therefore, men do not have to suffer enslavement to political institutions. For Locke, this justifies consent to government an... Free Essays on John Locke In 1690, philosopher John Locke wrote a â€Å"very strange doctrine† (272), which was the first introduction of natural rights and the â€Å"Equality of Mankind† (143) He openly challenges the accepted beliefs â€Å"That all government is absolute monarchy (and) that no man is born free.† Locke breaks up his ideas into a few areas including the state of nature, the creation and purpose of government, the purpose of family, and the importance of property. Locke centers his strange doctrine on the concept that â€Å"We are born into freedom but not in freedom.† as a result of human nature. Locke asserts that â€Å"all men are naturally in †¦ a state of perfect freedom.† (269), which means that we are created equally free but never actually experience this equally free state. Nobody therefore maintains any natural power or influence over anyone else. With this freedom however, comes certain responsibilities and duties, which are discussed later in this paper in regard to the first society in which we live; the family. Locke concedes that it is human nature for an individual to push their own freedom at the expense of someone else. These people that place themselves above others are labeled as â€Å"criminals† by Locke. These individuals are not governed by the law of reason and the individuals that are negatively affected by the criminals can not possibly enforce the law of reason in an objective manner. This is why a neutral judge or â€Å"umpire† is needed to enforce the law of reason and equality between human beings. Locke then discusses the importance of property and how property alters human nature’s equal freedom. He argues that â€Å"property is his own person† (287 ) meaning that an individuals body is his first form of property. The individual can then mix their labor with land and the land then becomes an extension of that person, thus becoming their property. For example, let’s pretend that you grow apples. By putting... Free Essays on John Locke John Locke, the English philosopher of the 1600’s main thesis was that men could rule themselves in an orderly and judicial way if given the opportunities. This philosophy portrays men who are created in God’s image as rational and fair, who will do justice according to a prescribed set of rules. This theory put the power of governing in the hands of those to be governed. Thomas Hobbe’s philosophy was starkly different for the main reason that he believed people were subjects and needed to be shown the difference between right and wrong and needed to be ruled instead of governed by their own elected officials. This theory discounts the innate goodness that Locke described to men, which was derived from God. Locke believed that people could be trusted to treat each other fairly while on the other hand; Hobbes believed people would destroy each other if given the correct circumstances. The philosophy in which I think would work better is that of John Locke. The reason is two fold. Firstly, I believe people have the ability to be rational and nonjudgmental when it comes to matters of judicial importance. One example is trial by a jury of your peers. This is a fundamental tenant of civilized society. The second reason is John Locke’s philosophy is better in the respect that people have faith in a government that is of their choosing as opposed to a government that is imposed on them. The people would be more willing to sacrifice for a government they choose than on that has been forced onto them.... Free Essays on John Locke â€Å"No man should take away the life, liberty, or property of another,† those were the most famous words of the illustrious English philosopher, John Locke. The year was 1689, and John Locke had already published one of the greatest essays ever to be written on government called An Essay Concerning Human Understand. This eminent document may truly have been the basis of the United States government. He wrote two treatises during this period of time, calling his masterpieces, John Locke’s First Treatise of Civil Government and John Locke’s Second Treatise of Civil Government. These illustrious documents contained the world renowned â€Å"natural rights,† which were defined in five general statements. The statements consisted of, all men are created equal, everyone that is living is born with natural rights, governments are conceived through the consent of the governed, the real purpose of government is to protect these rights, and finally if the government fails to protect these rights, they can be eradicated or altered. As those ideas reached every corner of the world, the idea of government was forever altered. John Locke received immense popularity as these ideas circulated because of the social impacts they caused. The citizens of the colonies, or more commonly known as the social class were very much in favor of putting these innovative ideas into action. John Locke’s â€Å"natural rights† stated many guaranteed freedoms in various subjects for which the colonists longed for. During this time many people took advantage of the law, but Locke envisioned the citizens of the colonies instituting laws in which both the prosperous and the poor follow. One of Locke’s final views surrounded the issue of taxing; he believed property taxes cannot be inflated without the consent of the public. A major factor that was greatly regarded was the supreme power cannot take away land from any citizen without there concurrence. L...

Sunday, October 20, 2019

Essay about No N0O No Non on

Essay about No N0O No Non on Essay about No N0O No Non on ACCT 2301 Study Guide Comprehensive Final Exam Chapter 1 Purpose and objectives of Generally Accepted Accounting Principles (GAAP). Purpose of financial reporting Purposes of and differences between financial accounting/management accounting/tax accounting Purposes/Authority of the Securities and Exchange Commission and the Financial Accounting Standards Board Chapter 2 3 primary/general purpose financial statements, nature of and reporting periods/dates covered by each. Nature of Assets, Liabilities, Equity, Revenue and Expenses. Impact of financial transactions on individual balance sheet accounts as well as Total Assets, Liabilities and Equity. Application of the Accounting Equation. Underlying theories of the Cost principle, Objectivity principle, and Going-Concern assumption. Concept of Liquidity Computation of Net Income Chapter 3 Nature of debits/credits, impact on assets, liabilities, equity, revenue, and expenses. Recording journal entries. Underlying theories of Accrual Accounting, the Matching Concept, Revenue Realization principle, and Expense Recognition rule. Impact of Net Income on owner’s equity and individual accounts affected. Nature of double-entry system of accounting. Nature of Retained Earnings and the financial statement on which it appears. Chapter 4 Purpose of adjusting entries, situations requiring and accounts that are affected by adjusting entries Impact of adjusting entries on net income 4 Types of adjusting entries Preparing adjusting entries Theory of the Realization principle Nature of â€Å"accumulated depreciation† Chapter 5 Determining net income after adjusting journal entries have been made Rollforward of Retained Earnings Nature of dividends and their effect, if any, on the various financial statements Purpose of closing entries and accounts which are affected Preparing closing entries Computing the working capital ratio (current ratio) Chapter 6 Periodic versus Perpetual Inventory systems and how cost of goods sold and ending inventory are determined under each system Computing Cost of Goods Sold, Gross Profit and the gross profit margin Deciphering Credit Terms and calculating cash discounts Journal entries necessary to record a sale under a perpetual inventory system CHAPTER 7 Determining the adjusted cash balance on the bank reconciliation Nature of the Allowance for Doubtful Accounts and the financial statement on which it appears Determining the allowance for doubtful accounts based on the balance sheet approach Journal entry necessary to state accounts receivable at their net realizable value, given the amount of uncollectible accounts and the current balance in the allowance for doubtful accounts and the impact on the financial statements Impact of writeoffs of Accounts Receivable on the net receivable balance. Nature and computation of the accounts receivable turnover rate and average days outstanding Chapter 8 – Inventory and Cost of Goods Sold Understand

Saturday, October 19, 2019

Health care Capstone Discussions week 4 Essay Example | Topics and Well Written Essays - 750 words

Health care Capstone Discussions week 4 - Essay Example How important is it for human resource to address training and development needs within the workplace? Evaluate and discuss two situations from a health care setting in which one method would be more appropriate vs. the other method. Question 1: Analyze the overall concept of leadership as reflected in the activities of those who may be referred to as â€Å"managers,† â€Å"supervisors,† or others who direct the efforts of people. How do you believe leadership relates to the concepts of authority, power, and influence? In your discussion post, provide examples of leaders from real life to clarify/support your ideas. As reflected in the activities of those who may be referred to as â€Å"managers† and â€Å"supervisors†, the concept of leadership varies among others who direct the efforts of people. Being a manager or supervisor gives you the authority to accomplish certain tasks and objectives in the organization but not the power of being a leader. Managers or supervisors get assigned leadership by position, making them the â€Å"boss† and not the leader who take a lead to influence others in achieving great things. Based upon the reflection, one can see the relevance of leadership to authority, power and influence. Leadership can be formal or informal and is defined as the ability to influence others towards the attainment of a goal (Marshall, 2011, 62); thus, one must have the skill of influencing other to take the role of leadership. Authority is derived from a formal position or endowed ability, accountability, or right to act and make decisions in an organization which extract obedience from others (Marshall, 2011, 62). Having authority corresponds to assigned leadership by position and does not guarantee that influence towards other members despite obedience. On the other hand, power is the ability to exert influence and the key to leadership (Marshall, 2011, 62). Effective leadership comes with power. In general, one must have the

Friday, October 18, 2019

MHE509 Emergency Planning and Methodology Module 3 Case Essay

MHE509 Emergency Planning and Methodology Module 3 Case - Essay Example This paper will discuss and answer the following question: 4) What are a few of the most important consideration that should be taken into account when evaluating the decision making abilities of the incident Commander Can his decision making abilities be evaluated by a supervisor or other responsible person without the experience from having to perform in similar situations 1. Based on the statements presented above, do you believe that the new Department clearly recognizes the importance of local government in responding to and controlling small to moderate size disasters Please justify your position The US Department of Homeland Security (DHS) employs approximately 180,000 people. It has a daunting mission: lead the nation's unified effort to secure America which encompasses the deterrence and prevention of terrorist attacks and protection from and response to threats and hazards. The department ensures safe and secure borders and promotes the free flow of commerce. (Light, 2007) The DHS clearly recognizes the importance of local government in responding to and controlling small to moderate disasters. The department develops a comprehensive overview of American strategic interests and objectives for the security strategy. It identified the alternatives to implement the national security strategy by defining the security goals for American society, and by describing the internal and external policy instruments required. Furthermore, it identified the sequence of measures needed to respond to external threats. (Parachini, 2003)The DHS works in close coordination with the local go vernment. A clear example of this is that the DHS relies on the first responders such as EMS personnel, public works, fire and rescue and police agencies. Whenever an emergency arises, one of these local agencies is the first to get notified and/or arrive to the scene, and hence, these local agencies are heavily involved. The state homeland security directors' top strategy is to link interoperable communications for first responders. The second strategy is to merge the response strategies of state and local agencies. The third strategy is to develop a state intelligence fusion center where emergency responses can be analyzed and solved. The fourth strategy is to confirm and protect critical infrastructure. The Department of Homeland Security also helps state and local emergency management efforts by providing huge budgets in grants, and program support. A major case is the Emergency Management Performance Grant (EMPG) which is an all-hazards emergency preparedness grant program in s upport of capacity building at the state and local level. The Homeland Security Grant Program

Organisational management in health care Essay Example | Topics and Well Written Essays - 1500 words

Organisational management in health care - Essay Example Also, regular medical check-ups help maintain the physical fitness of workers and guarantee that work flow will not be derailed due to health reasons. On their part, workers in the healthcare profession should be conscientious enough to provide high quality service. To achieve this, good team work must be established. The unified vision of what the organization wants to achieve and where it wants to go in the future in terms of quality, professionalism, services offered and expertise is what each of the team should aspire for. This paper attempts to analyze how workers in healthcare organizations can work together to attain above-average organizational outcomes. Aside from workers being efficient in the performance of their tasks, key factors in the journey to a team’s success are, good leadership, effective communication and objective evaluation of the team’s performance and quality of service. Management must be consistent in communicating to each worker its philosophy of providing the best quality health care and treatment through collaborative efforts of professionals from different disciplines. Each worker should be able to feel that he is part of a great team that sets high goals and successfully attains them. â€Å"Creating the conditions that engender knowledge transfer entails significant structural and cultural changes by top leadership, which will require leaders to be convinced that the benefits of knowledge transfer outweigh the costs. In the absence of this commitment, it is unlikely that attempts to increase knowledge flow will succeed. Leaders should be cautious about publicly touting the virtues of "knowledge sharing" without a substantive commitment to change, as this may result in the failure of well-intentioned knowledge transfer initiatives, bringing with it lowered employee morale and the potential for resistance against future knowledge-transfer init iatives.† (Burgess, 2005) Leadership may be defined as a â€Å"process in which a

Planning Marketing Tools Essay Example | Topics and Well Written Essays - 1000 words

Planning Marketing Tools - Essay Example (Brooksbank, 1996). It is often argued that there is a no need for having a formalized marketing department which can prepare the marketing plans for the firms however, as the complexity of the business grow, it becomes necessary that the marketing a process is managed properly with special emphasis on the alignment of marketing process with the overall strategy of the firm. It is because of this fact that firms are often required to prepare effective and practical marketing plans. The formation of marketing plans however, requires that the firms should follow typical process that enables firms to prepare marketing plans that are implementable and flexible enough to allow firms to achieve their strategic objectives. This is one of the most important stages for the formation of an effective marketing plan. At this stage, the overall mission and corporate objectives and values are decided and all the subsequent steps therefore correspond with the overall goals set for the firm. Mission Statement and Corporate Objectives set the long term vision for the firm and how it is going to achieve its objectives over the period of time. Marketing plan therefore shall be prepared keeping in view the overall objectives and mission of the firm. Analysis of the current situation involves performing marketing audit. The Marketing audit is another important step that is taken by the firm and also involves SWOT, PEST; Five Forces are some of the tools which are used for assessing the external environment t so that a better understanding of the environment within which the firm is operating can be understood. A detailed SWOT analysis allows firm to evaluate its different strength and weaknesses besides indentifying the core competencies of the firm. SWOT analysis also allow firms to match its strengths with its overall strategic objectives i.e. whether the firm has enough core competencies to achieve its

Thursday, October 17, 2019

Asians' Attitude toward Different Age Groups Term Paper

Asians' Attitude toward Different Age Groups - Term Paper Example In anthropology the type of communication one uses shows how one feels about another. In the Asian continent, many countries have a very high level of respect for their elders even if they are only slightly older. They show this respect through non-verbal and verbal means. Bowing is one of the most significant non-verbal methods of showing respect to elder people in Asia. This practice has been ongoing for a long time and its integration in their culture is as old as the discovery of the community itself. In order to show trust, the bowing has to be with eyes down to the floor. In order to understand such concepts, anthropology uses certain concepts. The first concept in anthropology is human universalism. This concept tries to convince people that despite what society or race one is from, the aspect of humanity makes everyone equal. This is evident in the Asian scenario of respect to the elders. It is an inborn human trait to respect people older than someone due to their experience in life. The people may not be learned than the younger ones but their wisdom in life lessons is invaluable. Even though this concept remains trashed by many societies, the respect for elders remains universal. In Asia, bowing is a common symbol of respect across many countries. This proves the second concept of anthropology that all cultures are somehow interrelated. In order for one to understand how a culture works, one has to understand how it influences and influenced by other institutions. Respect impacts on the culture of Asians positively as it enhances love between the siblings and their elders. Bowing is a small task compared to what it accomplishes in the relationship between ancestors and their young ones. The lower one bows, the deeper the respect and trust one has for that person. In order for one to be successful, Asians in many countries believe there has to

5.Discuss the characteristics of group decision making. Identify the Essay

5.Discuss the characteristics of group decision making. Identify the benefits and issues in a hospitality or tourism context using relevant examples - Essay Example There are certain situations that group decision making is more preferable to individual decision making as it may be more efficient. In the hospitality industry however, its particularly stated that when creativity and efficiency is most essential, and there is relatively limited time group decision is the least preferred (Kusluvan 2003, p.18). Nevertheless, group decision making is beneficial as it has the advantage of individuals having diverse skills, experience and knowledge. Organizations in the hospitality industry are encouraged to incorporate more group decision making as its participative. Participative decision making in the sense that employees at different levels are asked to participate in the decision making process more so in decisions that affect them. Groups that are incorporated include task forces, project teams and committees as an attempt to achieve better decisions and more commitment to include employees. Decision making at group level will enhance the effectiveness of decision making and enhances problem solving. The combined effort of individuals is believed to improve the quality of decisions made. Some of the characteristics that are exhibited by successful groups include the following: the group is quite small, it exudes open communication among its members and they all have a common mind set, the group members easily identify with each other and they are all agreeable on acceptable group behavior (Walker, 2009, p.43). Group decision making does work best however when all the group members are accustomed to working together and there’s some overall commitment. Setbacks associated with group decision making however are it can be seen as a time consuming activity and more so when the members have a differing expertise point of view. There is also the fear that mediocre decisions are more likely to be made as group leaders at times tend to be more manipulative and dominating and likely to take credit when the

Wednesday, October 16, 2019

Planning Marketing Tools Essay Example | Topics and Well Written Essays - 1000 words

Planning Marketing Tools - Essay Example (Brooksbank, 1996). It is often argued that there is a no need for having a formalized marketing department which can prepare the marketing plans for the firms however, as the complexity of the business grow, it becomes necessary that the marketing a process is managed properly with special emphasis on the alignment of marketing process with the overall strategy of the firm. It is because of this fact that firms are often required to prepare effective and practical marketing plans. The formation of marketing plans however, requires that the firms should follow typical process that enables firms to prepare marketing plans that are implementable and flexible enough to allow firms to achieve their strategic objectives. This is one of the most important stages for the formation of an effective marketing plan. At this stage, the overall mission and corporate objectives and values are decided and all the subsequent steps therefore correspond with the overall goals set for the firm. Mission Statement and Corporate Objectives set the long term vision for the firm and how it is going to achieve its objectives over the period of time. Marketing plan therefore shall be prepared keeping in view the overall objectives and mission of the firm. Analysis of the current situation involves performing marketing audit. The Marketing audit is another important step that is taken by the firm and also involves SWOT, PEST; Five Forces are some of the tools which are used for assessing the external environment t so that a better understanding of the environment within which the firm is operating can be understood. A detailed SWOT analysis allows firm to evaluate its different strength and weaknesses besides indentifying the core competencies of the firm. SWOT analysis also allow firms to match its strengths with its overall strategic objectives i.e. whether the firm has enough core competencies to achieve its

Tuesday, October 15, 2019

5.Discuss the characteristics of group decision making. Identify the Essay

5.Discuss the characteristics of group decision making. Identify the benefits and issues in a hospitality or tourism context using relevant examples - Essay Example There are certain situations that group decision making is more preferable to individual decision making as it may be more efficient. In the hospitality industry however, its particularly stated that when creativity and efficiency is most essential, and there is relatively limited time group decision is the least preferred (Kusluvan 2003, p.18). Nevertheless, group decision making is beneficial as it has the advantage of individuals having diverse skills, experience and knowledge. Organizations in the hospitality industry are encouraged to incorporate more group decision making as its participative. Participative decision making in the sense that employees at different levels are asked to participate in the decision making process more so in decisions that affect them. Groups that are incorporated include task forces, project teams and committees as an attempt to achieve better decisions and more commitment to include employees. Decision making at group level will enhance the effectiveness of decision making and enhances problem solving. The combined effort of individuals is believed to improve the quality of decisions made. Some of the characteristics that are exhibited by successful groups include the following: the group is quite small, it exudes open communication among its members and they all have a common mind set, the group members easily identify with each other and they are all agreeable on acceptable group behavior (Walker, 2009, p.43). Group decision making does work best however when all the group members are accustomed to working together and there’s some overall commitment. Setbacks associated with group decision making however are it can be seen as a time consuming activity and more so when the members have a differing expertise point of view. There is also the fear that mediocre decisions are more likely to be made as group leaders at times tend to be more manipulative and dominating and likely to take credit when the

US-China Trade History 1980-Present Essay Example for Free

US-China Trade History 1980-Present Essay US -China relations became a breakthrough in history in 1979 when both countries came together and diplomatically ensued a positive political and economic future. A small but well beginning started in 1980 when U. S. -China trade was $2 billion, which was the summation of both imports and exports. At the time China was the United States’ 48th largest source of imports and 23rd largest export market. U. S. -China trade in the past 30 years has dramatically increased ever since. U. S. -China trade in 1981 rose from $5 billion to $503 billion in 2011. As of now China is the United States’ second biggest trading partner (behind Canada), third biggest export market (Canada being first, Mexico second), and number one source of imports. In 1985 the U. S. trade deficit with China was $0 billion with U. S. imports equaling U. S. exports to China. Being that U. S. imports from China are higher and are now increasing more than U. S. exports to China; the U. S. merchandise trade deficit has risen from $10 billion in 1990 to $296 billion in 2011. Today China currently now owns the title of having the single highest U. S. rade balance deficit (with the combined world economy leading ahead China). With OPEC (Organization of Petroleum Exporting Countries) being second the highest, and the European Union with its 27 members being third; their combined U. S. trade balance deficit being $237. 8 billion is still no match for China’s nearly $296 billion in today’s economy. China is trading more than ever and has become a big player in the global export market. At their peak of economic growth, cheap labor is their primitive and the key to what makes their exports so attractive to foreigners. The United States, once the world’s leader of exports is now the third largest global exporter following behind Germany and China. The United States and other advanced countries are now struggling to compete with China and those other developing nations who utilize their low wage comparative advantage in manufacturing. From what looked like an unpredictable beginning for the United States and China now appears to be an economic complexity for both parties and the global economy. Beneficiaries of U. S. -China Current and Potential Trade As China’s rapidly economy grows, the standard of living of its people dealistically will too. With a determined future full of growth China is aiming to modernize and innovate itself as an advanced nation. According to the Boeing Corporation â€Å"Boeing Corporation predicts that over the next 20 years (2011-2030), China will buy 5,000 new commercial airplanes valued at $600 billion and will be Boeing’s largest commercial airplane customer outside the United States†. Besides purchasing American prestige airlines, China will also have to improve its infrastructure. In the process it must buy raw materials from the global market in order to build new roads, buildings, and etc. New homes will be built along with suburban neighborhoods filled with middle income citizens. Their demand for home appliances and personal entities will increase private consumption among the population. According to a report by the Boston Consulting Group, â€Å"in 2009, China had 148 million middle class and affluent consumers, defined as those whose annual household income was 60,000 RMB ($9,160) or higher, and that level is projected to rise to 415 million by 2020†. The rise in China’s middle class will be a targeted market for American companies thus creating future export opportunities for the United States. As stated on the GM website â€Å"For the first time in its history, General Motors (GM) in 2010 sold more cars and trucks in China (at 2. 35 million units) than it did in the United States (2. 21 million units). In 2011, GM sold 2. 55 million vehicles in China (up 8. 3% over 2010 levels) versus 2. 50 million in the United States. GM in China currently has 11 joint ventures and two wholly owned foreign enterprises and employs more than 35,000 workers†. China’s growing economy and large population of over 1. 3 billion people make it a potentially enormous market for the world and most importantly the United States. China is currently a $200 billion market for U. S. firms making it a crucial part of the U. S. economy. The top Chinese exports to the United States in 2011 were communications equipment, computer equipment, clothes, semiconductors, and manufactured goods such as toys and games. American businesses that receive Chinese imports thrive and maximize their profits because of their ability produce their product cheap at the expense of low wage labor in China. This allows them to lower costs of their product giving them a more competitive edge in the global market. Not only has trade with China over recent history benefitted entrepreneurs but American consumers as well. Wal-Mart for example sells mostly Chinese made products at a very low price. American consumers benefit greatly because of this and it allows them to buy more for less. As a result, United States trade with China has benefitted both economies throughout the course of their trading history. According to some economist, if there are economic reforms in China the United States will soon benefit from an upcoming available Chinese middle class market. World Trade Organization After 15 years of diplomatic issues that started in 1986, China in 2001 finally became a member of the international trading system. Once a member, China agreed to: a) Reduce the average tariff for industrial goods from 17% to 8. 9% and average tariffs on U. S. priority agricultural products from 31% to 14%. b) Regularly address the WTO of government subsidies it provides. c) In three years’ time after becoming a member it must give full trade and distribution rights to foreign enterprises. ) Provide equal treatment to all WTO members by treating foreign firms in China the same as to those domestic firms in China. e) End discriminatory trade policies against foreign invested firms in China regarding domestic content rules and technology transfer requirements f) Implement the WTO’s Trade-Related Aspects of Intellectual Property Rights (TRIPS) Agreement upon entry g) Fully open its banking system to foreign financial institutions by the end of 200 6 and h) Allow joint ventures in insurance and telecommunication. In all, the intention for Chinas’ entry was good, giving hope that it would become a more dependable and secure trading partner for the United States. U. S. trade officials argue that in the first years after its entry to the WTO, China made steady progress in adopting economic reforms that promoted its conversion toward a market economy by increasing openness to trade. Nevertheless in 2006 China’s improvement towards a free market appeared to have digressed. U. S. government and business officials realized that by 2008 China began implementing a more restrictive trade strategy among its regime. Signs of China’s failure to implement WTO agreements were noticed as China began: a) discriminating against foreign firms, while continuing to promote Chinese industrial policies and national standards b) failing to meet restrictions regarding trading and distribution rights and c) discriminating on which imports to enforce health and safety rules. In May of 2012 President Obama proposed to create a new trade enforcement unit that will facilitate unfair trading practices in major exporting countries such as China. This may eventually give rise to the amount of dispute settlement cases in the WTO against China. Conclusion The emergence of developing nations as well as some advanced nations created a window of opportunity for United States’ exports. The world’s global capitalism movement lead by the United States has helped those who wanted an American style of living by obtaining it through China’s contirbution to manufacture American goods at a low cost. The growth and expansion of American multinational corporations is due to outsourcing U.  S. manufacturing jobs to China. This has benefitted the Chinese rural population by the creation of jobs in poverty stricken areas. Even though the jobs created are low waged and offer little to no worker safety, one must realize opportunity for a better life for those who are willing to work in China. Over the course of 30 years of U. S –China trade, Americans have gained more than they have lost as a result of China’s low cost exports (whether some Americans they like to admit it or not). Analysts around the world are now providing evidence that China’s middle class is growing as rapid as its economy. With U. S. -China trade expected to grow in the next 20 years, many economic reforms in China must first be dealt with in order to secure the stability of China’s demanding middle class. China is now being seen as a potentially huge U. S. export destination and because of this Americans will soon benefit from the creation of the millions of capital based jobs in the United States in the upcoming future.

Monday, October 14, 2019

Place Branding And Sustainable Development Marketing Essay

Place Branding And Sustainable Development Marketing Essay According to Tasci and Kozak, as an interdisciplinary area, tourism borrows and applies many aspects from other areas of inquiry; branding is one of them from the field of marketing (p.300). This chapter is to examine the discipline that encompasses literature on the place branding. It is comprised of two parts. The first part concerns with place branding and its branding initiatives, and the second part is regarding the brand image formation process of tourism destination that leads to sustainable growth of the tourism industry. This literature review is divided into several sections. It begins with a general discussion of place marketing, following on with a clear distinction regarding the term place brand and the term place branding from a marketing perspective. Moreover, place branding will be examined to illustrate the relationship of branding and in tourism literature, with various place branding context such as brand identity, brand image and brand equity. Marketing of a Place Marketing of a place is defined as a strategic planning procedures attempted by places brand developers with the objectives of satisfying the variety needs of target markets (Kotler et al, 1999). Market-a-place is able to give positive contribution to the economy of a country. However, there is a shifting from rather narrow view of economic development to broader set of strategies and plans since the past few decades (Govers Go, 2009). These strategies are aimed at attracting new businesses, strengthen traditional culture of a country, developed global trade, build tourism industry and target local and foreign investors from outside the country (Kotler et al, 2008). Furthermore, some places have transformed their informal economic campaigns into highly targeted, stylish marketing strategies aimed at building competitive markets within diverse consumer segments, targeting specific buyers, and positioning the communitys resources in order to respond to the specific buyers needs and wa nts (Maheshwari et al, 2011). Hence, many countries aim to promote economic growth by improving their physical infrastructure with high technology facilities, thereby upgrade the place image which in turn brings in more business opportunities and growth. Moreover, marketing a place is not considered to be more than just carrying out few promotional activities, but it involves specific planning initiatives that is designed to encourage the processes that would further increase a place identity and profile, therefore attractive more new inward investments, improving the infrastructure and strengthening the public and private sector services. As a result, developing an effective place marketing strategies is now considered to be the important focal point to local economic development plans (Walker, 2000). Place Brand Place brand is the peoples perception about a place, region or a country; and also the reputation of a place among those people that the place embraces (Anholt, 2005). Place brand is considered complex and multi-dimensional construct with constantly changing reputation as people will have different perceptions of a place; no matter from residents, investors or visitors. According to Anholt (2005), place brand is various individual perceptions and beliefs which coincide at some point but may have different point of view from others. Gold (2006) explain that place brand is residual perception left in the mind of recipient regarding a place after encountering its various facets either through their own experience, expose towards the media, through word-of-mouth or from purchasing of goods and services. Likewise, the worlds marketplace is currently going through the phase of globalisation. According to Kotler and Gerner (2004), place brand is considered an important requirement because of the advancement of technology, and increase mobility of people and resource in this 21st century. Moreover, the advance brand theories of city marketing, nation branding and destination marketing (Anholt, 2004) such as those applied specifically to countries, destinations, regions and cities have been developed to increase their respective images. Largely, this has been achieved by nurturing the tangible and intangible assets of a place, such as culture and heritage, aborigine architecture, local skills, prosperous communities and investments for good future growth. Place brand is thus a process that will facilitate the creation of the most realistic and most compelling strategic vision for a city, region or country (Placebrands, 2006). This is to ensure that a place can get appreciation that it deserves for its existent strengths and positive attributes and behaviours, and that the place brand gains appropriate brand equity from the recognition which those behaviours bring (Keller, 2008). Also, place brand provides a far broader spectrum of research areas if compared to those associated purely with conventional brand management, and brand strategy. It has attracted interest from the areas of sociology, history, national identity, geography and politics. Nevertheless, place brand still remains as an area that is still predominantly practitioner-led and where academic research-led knowledge has been slow to accumulate, although greater interest from academics is now beginning to develop. Place Branding The concept of place branding is consisting of many parts and elements, which requires an in-depth analysis of the literature. As such, to define the term place is essential for this research. According to Buhalis (2000), place is considered as an amalgams of tourism products, which can offer an integrated experience to the people (p.97). As a result, a place is something of like products and experiences that are available rather than geographical scale and cultural diversity. So a place can be comprised of a wide variety of diverse attributes which it can be called as a city, a country or a continent. Hu and Ritchie (1993) explained that a tourism place is a package of tourism facilities and services in which like any other consumers product or service, is composed of a number of multidimensional attributes that together determine its attractiveness to a particular individual in a given choice of situation (p.26). Indeed, a tourism place is much subjected to different individual per ceptions and thus there is a need for differentiation and competitiveness transpires. As a result, the ability to attract the tourists attention to a particular place and to spark their curiosity can be achieved by the means of place branding. Meanwhile, Hankinson (2004) defined branding in the context of a place brand as the built environment in which the various services forming part of the core brand take place (p.117). Another author Fan (2006) argued that nation branding is concern with applying branding and marketing communications techniques in order to promote a nations image (p.6). Further explanation from this author is that place branding is to promote the country or city as a destination for tourism (Fan, 2006, p.7). As a matter of fact, wide definitions have been suggested for place branding due to lack of agreement among academics (Pike, 2008). Regardless of the wide array of place branding definitions within the academic literature, place branding can best describe in this research as : (a) the set of marketing activities that support the creation of name, logo or other graphic that can identify and differentiate a place; (b) a brand that can give a memorable travelling experience that is associated with that place; (c) activities that can serve to create a branding image that positively influences consumer choice of destination (Blain et al, 2005). To differentiate a place from the rest of the competitors is a key function of a place branding. The ability to capture the attention of potential tourist to a place and to foster an emotional connection between the individual and destination is essential element of brand effectiveness (Morgan Pritchard, 2004). According to Nickerson and Moisey (1999), showing the feelings and emotions in place marketing campaigns will capture the attention of consumers, but not all will have the same feeling and perceptions. Rather than capture the feeling of consumer through photo, it would be more effective to provide visual image with feature such as mountain or sea that will allow the consumer to have the sense of relaxation, physical challenge or spirituality. To enhance successful connection between customer emotion and that particular place, a place brand must be deliverable, differentiating, conveying powerful ideas and must be enthusing for stakeholders, especially the consumer. As a resul t, if a place has the capable to market itself through positive image building, it will help to differentiate itself among other places that offering the same characteristics (Cai, 2002). Further explanation from Moilanen and Rainisto (2009) is that strong national brand must not only attract business and investments, it must also help to promote the goals of the tourism industry that will strengthen the national identity. Moilanen and Rainisto (2009) identified that brand development process takes a long period of time with time span of five to ten years, due to the numerous steps involved in the process; this include: (a) start-up and organise, (b) research stage, (c) forming brand identity, (d) making execution and enforcement plan, and (e) implementation and follow up. One of the critical elements of place brand is positioning. Positioning is establishing an image for a product or service in relation to others in the marketplace (Hudson, 2005, p.54). To attain competitive advantage in the marketplace, three steps under positioning are needed to be followed: product differentiation, prioritising and selecting the competitive advantage, and communication and delivering the position. Moreover, Pike (2008) noted the three core positioning elements for a place, including the place name, the symbol and the positioning slogan (p.299). These are important as they represent something good about a place and that help to differentiate the product from the competitors. Yet, brand logo is important as it is the visual representation of a product, service, company or a place that is being advertised. Logo should be able to achieve product identification and differentiation, as well as to raise consumer awareness and enhance recognition (Blain et al, 2005; Hender son et al, 2003). In relation to introducing a place to consumers, the logo should attract and stimulate the interest of consumer and influence destination of choice (Blain et al, 2005). Place Brand Identity According to Cai (2002), brand identity is often regarded as a missing link between branding and image building, meaning that image building does not consider the identity. In fact, Olins (2002) argued that despite of changing country names and political contexts, for example, nations have always been engaged in building their identities. Morgan et al (2002) claimed that brand thus represents the identity of a place and is likely to be relevant across markets being the core of the proposition of a country. Hankinson (2004) explained that the destination brand core, which represents an identity of a place, include a statement of brand personality, positioning and brand reality. According to Morgan et al (2002), sometimes brand identity and brand personality is termed as the same. However, Ekinci and Hosany (2006) claimed that brand personality is dealing with human traits and thus is different from identity. Research on tourism has traditionally drawn from economic and cultural geography. Approaches inspired by cultural geography view identity as an essence of nationhood or community (Palmer, 1999; Ballesteros Ramirez, 2007). Sometimes, marketing and culturally inspired approaches to identity may seem contradictory, because some perspectives see branding as a sense of place, detracting from a countrys essence and superficially commodifying nationhood. However, both of these approaches seem to view identity as a reality of a destination or restricted as an expression of a brand personality (Cornelissen Harris, 2001). Drawing from identity discussions in marketing and organisational literature, the attempts to a more holistic aspect towards destination identity have occurred. According to Berry (2000), brand identity is not only customers dominant perceptions of the brand, but also constructed in an ongoing relationship with the brand, and adding meaning or value to the consumer. Tourists and also residents defined meanings of places by being at places, by consuming and by interacting with others at the place and thereby forming a social communication system (Snepenger et al, 2004). Williams et al (2006) explained that brand identity is determined by the visitors values and how well they align with the experiences that they have encountered. This view emphasises visitors perspective as the source of place brand identity. To conclude, these approaches seem to view a place identity being not something that a destination has but something that will engage in social interaction. In the corporate identity studies, the focus has expanded to employees and other stakeholders besides the customers (He Balmer, 2007). Leitch and Richardson (2003) claimed that the understanding of stakeholders towards the organisation identity is continuously evolving in an unpredictable process and thus corporate brand is considered to be the outcome of an interactive process with stakeholders. Stakeholders may not only involving customers or visitors but also local people, associations, politicians etc. Hence, place identity is identified as originating in the interaction by all components, characteristics and stakeholders of a place. Moreover, in the branding context, place identity and brand identity are in identical context, as customer-centric view sees the place brand identity as a perceptual entity in the customers mind, and the destination-centric view defines brand identity in terms of how the brand owners want the brand to be seen (Kavaratzis Ashworth, 2006). Place Brand Image How people perceive a country or a specific region is developed based on individual basis. As such, how perceived images can be created will solely depends on personal beliefs and demographic factors. According to Pike (2008), the research area related to place image has been studied in the literature of tourism in more than 30 years. Richardson and Crompton (1988) claimed that place image is dictated through income and is reflected towards the attributes of vacation. Kozak (2002) noted a variety of factors that may have influence on choice of destination in terms of place image income, age, personality, distance, risk and motivation. Further research is that people perception towards place image will be influence by information source from various media outlets. From the advertising perspective, the challenge would be to capture images that most likely enhancing an image of that particular destination, motivation towards purchase decision and induce visitation (Butler Bennett, 200 8). Anholt (2004) explained that in order to develop an individuals perception of a place will be depending upon six areas, based on National Brand Hexagon: tourism, exports, governance, investment and immigration, culture heritage, and people. Therefore, how a tourist perceives a place is not only influenced by information sources, but will also influenced by the policies and national identity of that country. There are broad ranges of meanings for the term image and the concepts of place image have been introduced within the academic literature (Cai, 2002; Gali Donaire, 2005; Goodall, 1992). The American Marketing Association (2009) defined brand image as how a brand is perceived in the mind of a consumer, and it is what consumers think, feel and expect about a product. Consequentially, emotional connection in between people and the projected product image is interrelated that will influence their buying behaviour. With regards to image of a place rather than a tangible product, the term place image is defined by Buhalis (2000) as what a traveller expect and perceive towards a destination or a place. Cai (2002) noted that place image are subjective introspections that are held in the mind of the visitor and that illustrate the complexity of a place brand which requires the need to market specific attributes in order to reduce further ambiguity by tourists. To go to a larger extent, the i mage formation process can be further influence by a promoted place personality. According to Ekinci and Hosany (2006), a place personality is the set of human characteristics in accordance to a place as perceived by tourist rather than from a local resident viewpoint. It is important to identify the personality traits of visitor as there are possible emotional connection between tourist and a particular place. It can be argued that there is a possibility that the place image can be perceived differently based on the type of traveller involved in. For example, a perception of a place by business tourists may have different perceptions by adventure tourists towards a particular place. Added by Bigne et al (2001) is that image will influence a tourist in the process of choosing a stay, the subsequent evaluation of that stay and his or her future intentions of whether he or she will come back to the place again. As a result, place image has a significant function as a place can influen ce the tourist prior to travel, throughout travel by means of their behaviour, and upon return after their travel experience. Regardless of the place brand being marketed, a place image is often changed by personal stereotypes, past experiences or word-of-mouth. Therefore, even though different types of tourist might view a place differently, it is still an integral part for a place to have the initiative to market the place effectively; as this will minimise unsecure feeling among the potential tourists and enhance the identity of that place. Place Brand Equity In the economic context, brand equity is a term defined as the brand value as determined by the consumers, usually in a measurement of performance (Aaker Biel, 1993; Pike, 2008). Brand equity is usually comprised of five assets name awareness, perceived quality, brand associations, brand loyalty and other proprietary brand assets (Asker Biel, 1993). How successful a product or service will be looking at brand equity, as it is considered the last stage in branding process; whereby consumers will be loyal to that particular product or service in long-term period of time. However, for place branding, especially in the tourism context, the measurement of product brand equity as mentioned earlier is ineffective due to the intangibility of the brand itself; as a result, consumer-based brand equity (CBBE) was introduced. CBBE is termed as the differential effect of brand knowledge on consumer response to the marketing of the brand, and is made up of two underlying attributes brand aware ness and brand image (Keller, 1993, p.8). However, Pike (2008) suggested another four attributes for CBBE: brand awareness, brand associations, brand resonance and brand loyalty. It can be explained that brand equity is depending on how consumers are aware of the brand itself (brand awareness), as what the previous researchers have agreed upon. Essentially, increased brand awareness and having positive image will lead to increase consumers choice and lastly to increase tourist arrivals due to effective marketing of the brand (Keller, 1993). More likely, tourist will revisit the place again in the future and spread good things about the place. Added by this researcher is that there are two different approaches to measuring CBBE, namely the indirect and direct approach. The indirect approach attempts to assess potential source of CBBE through brand knowledge measurement, while the direct approach attempts to measure CBBE more directly by assessing the brand knowledge of consumer throu gh responses of different elements of marketing program. Hence, consumers ability to be able to recognise with a place brand and make associations is a determinant of how effective is the marketing campaign. Aaker (1991) explained that there are 11 types of brand associations: product attributes, intangibles, customer benefits, price, application, customer, celebrity, lifestyle/personality, product class, competitors and country/geographical area (p.114). These associations can help the consumer to relate the brand to specific attributes, therefore increasing brand awareness and to recall the brand information. As a result, the greater the ability consumer can make these associations, the greater likelihood that success can be placed on the marketing initiatives. Place Branding and Sustainable Development Campbell (1996) claimed that sustainable development is comprises of elusive elements that represent three areas: development, property and resource conflicts of conventional planning strategy, around which are the key planning goals such as economic growth, social harmony, employment and financial relief and environmental protection. As such, sustainable development involves reformation and restricting of local economic and political policies to regeneration and planning activities all with the aim to have success growth in the future. Meanwhile, to achieve ongoing local development from a places perspective is to consider hosting large events (Andranovich et al, 2001) such as Olympic through the mega-event strategy, like South Korea (1988), Australia (2000) or China (2008). Studies on places that had hosted or were about to host these games had provide to provide some direct benefits such as infrastructure development, improved economical and political support. This can show that such mega-events can have positive impacts on brand image and the ability to increase future economic growth of a place that leads to sustainable development of the place. Nevertheless, there are few uncertainties associated with place branding campaigns (might be due to limited funding and tangible resources) which seek to have low raising awareness and limits the differentiation of place branding process to the mere propagation of logos and symbols (Hankinson, 2001). Added by him is that places that have successful attracting appropriate resources have however, successful in developing positive brand images; for instance, resources such as heritage and history and attractive place-specific facets. Generally, the development of positive brand images such as these has led to the successful transformation of several post-industrial cities, such as Seoul, Beijing, Bangkok into vibrant leisure and business tourism destinations which reflect sustainable development and continuous growth aspects (Ward, 1998). As such, there is very little evidence that place branding are essential drivers of sustainable development of a place. However, according to Pedersen (2004), there were few publications suggested there is a link between successful place branding and sustainability. For example, in a survey in 2002 commissioned by the Malaysian Tourism Promotion Board, Singapore was seen, by a broad selection of selection of travellers and tourist agents from USA, Japan, India, Germany, Australia, UK and Sweden as clean, modern and safe. Chinas dominant image and attraction was culture. Whereas Thailand had a brand image of exotic, fun and friendly people. Tourism as an Economic Development Tourism has contributed to the economic growth of a country, and is considered the most profit-making industry. Yet, the tourism market has the ability to transform an emerging place both positively and negatively. Tourism industry itself has variety of sub-sectors that can cater to different tourists demands. According to Hudson (2005), tourism is a powerful economic force that is able to provide employment, foreign exchange, income and tax revenue (p.4). This identifies that tourism development is a powerful tool for change and cause for rapid global transformation. The interest gained within the academia concerning tourism marketing and place branding is a preview of the importance of place differentiation. Clancy (1999) explained that when developing countries tend to promote tourism, they put into account by greater integration into worlds economy, leading to direct economic and political effects on the region. With that, the contribution of tourism to the worlds economy will en courage place marketing organisations to become more innovation in their advertisement in order to attract more tourist arrivals. As a result, the importance of place branding and marketing campaigns are vital in this growing global competition. Moreover, the needs of a community are reflected in marketing policies which contributes to the economic development. To achieve this, creative strategies need to be memorable in the market the area and to encourage travel so as to gain economic benefits of tourism, for example, a study of competitive advantage of Oresund region using place branding as tool (Pederson, 2004), and the case of New Zealands tourism development (Ryan Zahra, 2004). As a result, sustainable development is still considered vital in increasing the number of tourists into a country, modernising the infrastructure and encourage more inward investments. Sarawak Tourism Industry Sarawak is situated in the Borneo Island and is part of the state of Malaysia. It is considered the largest state in Malaysia, and is considered an adventure land covered with a dense rainforest, and jungle-clad hills. Sarawak is a destination that usually provides unique products and experiences to visitors who come to Sarawak. According to Sarawak Tourism Board (2011), Sarawak is the place for history, mystery, romance and exotic adventures. Sarawak tourism started from the cultural tradition and heritage from different ethnic groups in Sarawak which successfully attract visitors to come. This ancient rainforest land is a home to 27 ethnic groups, whereby these people have their own language, lifestyle and culture. Apart from that, Sarawaks treasure of natural wonders is best appreciated in its many protected national parks and ancient rainforests like alluring caves and exotic wildlife. Its protected national parks are sanctuary to rare flora and fauna, such as Orang-utans, probos cis monkey, mouse deer, and a variety of birds, with the famous protected wildlife like the hornbills (SEDC, 2010). One of the states most alluring attractions is the Mulu National Park, a UNESCO World Heritage Site featuring razor-sharp limestone pinnacles (UNESCO, 2012). According to the deputy minister of tourism, Datuk Dr. James Dawos Mamit, he said that there is still a need to come up with effective strategies to promote Sarawak. He encouraged those tourism players to be more active and work together so that Sarawak tourism can be successful in the South East Asia region. Besides that, due to lack of promotion in Sarawak tourism industry, the ministry has set up facilities like websites and fairs in order to promote tourism related products and packages. He also mentioned that industry players should make more effort on their part, citing the embarrassing brochures provide by some tour agencies because he observed that they are not giving good information towards specific destination (Bernama, 2011). In 2009, Minister of Urban Development and Tourism, Datuk Michael Manyi set the Sarawak tourism industry a target of 5 million visitors by 2011 (Press Collections, 2009). In association with the announcement of this target, the Sarawak Tourism Board initiated a Discover Sarawak campaign, with the aim to promote Sarawak to the rest of the world. Only 3.8 million outbound and inbound visitors came to Sarawak in 2011. Nevertheless, 3.3 million visitors had visited Sarawak in 2010 (Ministry of Tourism and Heritage Sarawak, 2011). This can be shown that the number of visitors has maintained at about 3 million visitors. Despite the increased marketing effort to attract a greater number of visitors and higher levels of visitor spend, a recent report (Borneo Talk, 2011) has found out that there is still a dominance of day visitors from the immediate surrounding area with low levels of associated visitor spend. Moreover, there is a perceived belief by local tourism industry that Sarawak suffe rs from lack of identity and low awareness by potential visitors, especially when compared with other similar but seemingly higher profile destinations, such as Sabah state. As such, Sarawak is frequently omitted from Malaysia travel features in the national press, despite the fact that Sarawak tourism players having embarked on a proactive public relations programme which included hosting a number of visits for travel writers. Although these visits have directly resulted in some positive press coverage in the media, Sarawak still appears to maintain a low profile. Added on is the statement made by the Malaysian Tourism Ministry where efforts had been made over the years to get more flights from international routes to Sarawak but with little progress (Borneo Post, 2012). This has shown that Sarawak has least number of international flights if compared to other states of Malaysia. This can be problematic in such a highly competitive market, as well as economic uncertainty. The question for Sarawak tourism government is why some countries which has the same characteristics as Sarawak are able to attract more visitors than others? There must be few lessons that Sarawak can opt to gain from these countries. It can be said that Sarawak has not focused on active marketing of its tourism industry. Despite the governments interest in making Sarawak as a famous travel and tourism industry among the foreigners, marketing of the industry has not gone beyond the concept of branding. Conclusion Throughout the academic literature within both tourism and marketing disciplines, insight into the different aspects of place branding has confirmed its complexity. While place branding has been researched for decades, place branding initiatives towards sustainable tourism development have not been extensively researched. Nickerson and Mosey (1999) claimed that there is a lack of practical application and field research concerning place branding and the travel decision process of tourists. Also, Boo et al (2009) identified there is also the lack of research of place brand measurement as evaluated by tourists which confirms the complexity of this issue of place branding. Generally, there is a call for further research combining place branding and sustainable development of tourism destination for travel and choices of place. An enhanced understanding of the correlation of these issues will aid in recommending effective place branding strategies in order to ensure tourists satisfaction . The places ability to effectively market itself will require in-depth analysis of image perception and therefore further research will help to conceptualise this multidimensional issue. This paper has combined both tourism and marketing disciplines and had set out to further enhance comprehension of what tourists seek in a place brand.